List Building

Build a List of Eager Subscribers

Published May 14, 2010 | By ">

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Why Build a List?

Published May 4, 2010 | By ">

Okay… Today I was checking out this new traffic site where your sites are viewed and commented on by other people. They call it social browsing… Pretty cool site for testing ads, but I’ll get back to that in a bit. Anyhow, you can look at all of the comments people left about your page and get feedback as to how effective your message is.

I had submitted a squeeze page for a free copy of my Viral Traffic Automator submitter software. One of the comments left was: “Why do they always want your email address?”… WTH? Okay, if you have to ask why someone would want your email addy in exchange for a free product you are either a newbie or you have been living under a rock somewhere, because if you are not building a list yourself: You are going to fail in this business!

You may be able to make a little money, but sooner or later all of that surfing, ad posting, solo mailing, etc gets old. Using free traffic sites are okay, but use them to build a list. Then use that list to sell your products or send your offers to. Most people on those sites will never take the time to read your long sales letter or watch your video. So, give them something of value in exchange for them subscribing to your list, instead.

With a good list, you never need to surf for credits or post ads or send solos. If you have a product to sell, you just log into your autoresponder account and send the offer to your list! They are there because you have given them something of value in the past and if you are offering something in the same niche, they should be interested… Right?

A list gives you the ultimate targeted traffic. You have people who want to hear from you. They trust your opinions (at least they should). They decided beforehand to let you send them offers in your niche when they subscribed.

My most important thing that I try to do on a daily basis is build my marketing list. Its more important than creating a new product or website. Its more important than the latest JV offer. Why? Because with that list, I have a targeted audience to sell my product or pitch some other’s that I am working as an affiliate for!

Frank Kern said in one of his videos that your list is the most important source of traffic that you can have. Better than SEO, PPC, exchanges, whatever. SEO is fickle because the search engines are always changing the rules. PPC can be cost prohibitive in a competitive niche. Exchanges do not provide targeted traffic. Your list is highly targeted and full of eager participants in your niche!

About exchanges… I’m not saying to not use them. I still run ads on click exchanges, safelists and text ad exchanges. They are highly untargeted and most of the people there are just viewing your site so that others will view theirs. So why would I use them? Because my list is my number one priority and I have added over 500 targeted subscribers to my lists in a 30 day period just using free exchanges. Wouldn’t you like an extra 6000 subscribers per year?

If your ads are short and to the point with a good call to action, you can attract subscribers… Even using the traffic exchanges. That is why I checked out Sweeva today.

Like I said earlier, Sweeva is a bit different than your standard click exchange. People actually stay on the site and look at your ad and give you feedback on it. If your ad is positively received with this highly untargeted audience, just think how well it will do with targeted traffic. I would recommend you checking it out, just to use as a site to test your ads on… If you’re testing squeeze pages, you will probably add some subscribers as well.

There are many more aspects to it that keep people glued to your page, but its too much to go into right here. You can sign up for free and then they have a nice info page that comes up and explains how it works when you log in for the first time so be sure to read it closely. There is also at least one video in the members area to explain the bidding process used to get your site viewed. It should be a worthwile tool in your bag of tricks.

So get out there and build your list… Whatever advertising methods you choose to use… Always be building your list.

Why Viral E-books Work

Published March 12, 2010 | By ">

It is a well known and widely accepted fact, that E-books… FREE E-books… are one of the best weapons in a viral marketing campaigns’ tool chest. Here are a few good reasons why this is true today and will continue to be true for the foreseeable future.

E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable or PLR E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books” or “PLR E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others… and you will make money.

E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.

E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc. Having affiliate links to some of these sites embedded into the book will enable you to profit from any purchases they make.

E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

Free E-books give you an opportunity for back end sales. When your new subscriber confirms their subscription and are directed to your download page if you have them land on a One Time Offer page first, you can pick up a few sales right away from your new subscribers. A message at the top should tell them that their download link is at the bottom of the page. You can either have them download their freebie directly from that page or have the link move them to a regular download page where you have a banner for another product beneath the link, making the possibility of another sale.

Using a Tell-A-Friend Script on the download page, will get your prospects sharing your E-book right away. If you offer them another freebie just for telling their friends about your page, you can multiply the viral efforts of your E-book.

Viral E-books are a great resource to add people to your list. When you combine them with back end sales and a Tell-A-Friend script, you can start making money and expanding your viral efforts immediately. If you need an example of a viral E-book and how to make a campaign work, just look at the previous post and register. There’s no back end offer or Tell-A-Friend with this campaign, but the complete set-up for list builders, keeps the book moving.

Power List Building

Published March 6, 2010 | By ">

I’ve just finished writing a new report on list building. Its called: “Power List Building for Newbies”. Truthfully, even if you are an old pro marketer, there are ideas in this eBook that you can use.

If you’ve ever wanted to build a list, this report will give you loads of ideas as to how you can build it. It covers the basics for the new marketer as well as giving tons of pro tips. If you can’t build a list after reading this… You aren’t trying!

Oh!!! I forgot to tell you the best part… Its free! All you have to do is enter your name and e-mail below and I’ll send you a link to downoad it… BTW, if you are already on one of my internet marketing lists, I’ve already sent you a link for it… So check your messages!

build your list in record time

Posted in List Building | Tagged build a list, power list building | 7 Comments

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